For Sequre Quantum, rebranding was one of the first steps taken after securing investment, aiming to strengthen their commercial muscle and improve their positioning in target markets. “We considered it essential to have a strong brand presence, and in that context, we began searching for agencies that could guide us through this process,” says Paulina Assmann, CEO of Sequre Quantum. She notes a clear preference for partnering with a Chilean agency, as they believe in the importance of supporting the local ecosystem.
Assmann explains that while their previous branding was functional, it did not adequately reflect their growth and ambitions in the tech market. The rebranding involved a comprehensive overhaul of their visual identity, including a new logo, color palette, and typography. “The focus on our brand image included input from the entire Sequre team, as well as the valuable addition of Francisco Silva and Ramón Eluchans as investors, who have played a key role in this new phase,” she adds. “Our commitment to safeguarding people’s digital freedom through our technologies is now clearly represented in our new image,” Assmann says proudly.
She emphasizes that the impact of the rebranding has been significant, boosting their visibility and brand recognition, which has attracted the attention of clients and partners by projecting greater trust and credibility, especially in a sensitive sector like cybersecurity. “The impact has been tremendous; we even won an award for Best Brand of the Year alongside AHORA. It was completely unexpected and supports what we are building as a company: a disruptive, innovative, and global proposition,” she affirms.
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